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| Why should you enroll in this program? |
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Businesses establish credibility in their industry through effective digital marketing strategies. Their online presence and performance depends on the strength of their digital marketing channels. The best way to make use of digital channels is to understand the practices and analytics behind them, including optimizing website search engines and user experience, leveraging the right social media platforms, managing the business online reputation, and beyond.
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| DURATION |
7 Months,
4-6 hours per week |
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In the Postgraduate Certificate in Digital Marketing Program—offered by the Asian Institute of Management (AIM) in collaboration with Emeritus—you will learn key marketing principles, concepts, and tools, and how each can be applied to create value in a competitive digital marketplace.
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| Specific program outcomes include: |
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Implement various digital marketing strategies |
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Develop digital marketing plans |
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Set SMART goals and KPIs |
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Utilize marketing channels in the customer journey |
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Evaluate KPIs and analytics |
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Transition businesses online |
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Master online reputation management |
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Improve customer experience |
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Understand the dynamics of consumers as buyers |
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Flexible payment options starting from US$630 available now.
Get in touch with your Program Advisor to know more. |
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| Regards, |
| Emeritus on behalf of the Asian Institute of Management |
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| The Asian Institute of Management is collaborating with online education provider Emeritus to offer a portfolio of high-impact online programs. Working with Emeritus gives AIM the advantage of broadening its access beyond their on-campus offerings in a collaborative and engaging format that stays true to the quality of AIM. Emeritus’ approach to learning is built on a cohort-based design to maximize peer-to-peer sharing and includes live video lectures with world-class faculty and hands-on project-based learning.
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