Bootstrapping a Sustainable Future in Tourism Online Program

Program Days:

March 2021

1:30 PM to 5:00 PM (GMT+08) on all dates

Program Overview

The coronavirus (COVID-19) pandemic has heavily affected the global tourism sector. Stay-at-home policies, closure of borders, closure of establishments, and quarantine and lockdown measures, among other policies to manage the pandemic and ensure the health and safety of citizens resulted in the sudden loss of travel demand resulting to severe losses of revenues, and unemployment across all tourism enterprises. Based on the estimates of the National Economic Development Authority (NEDA), the tourism industry is expected to post a loss of PHP 156 billion. With the uncertainty surrounding the timeline for the end of the pandemic and its corresponding economic impact, tourism enterprises are faced with difficulties regarding what assumptions to use. On all levels, planning is being undertaken to resume operations in this “new normal” and revive the tourism industry using a multi-disciplinary approach.

Program Objectives

The Dr. Andrew L. Tan Center for Tourism, in collaboration with the School of Executive Education and Lifelong Learning, offers this program with the objective of helping tourism organizations and enterprises reboot from the pandemic. Modules will be beneficial in planning for the new normal and prepare for future crisis/pandemic management.

What You Will Learn

After the program, participants would be capable of thinking strategically about recalibrating and rebooting their sustainable tourism programs/projects and what would be the key requirements for successful implementation. Using the concepts, principles, and tools to be discussed, participants would redesign their existing tourism development plan for the new normal.

The following modules will be discussed:

  • Thinking skills required in a VUCA World
  • Economics of new normal
  • Redefining tourism governance in the new normal
  • Marketing tourism products and destinations
  • Rebooting the tourism sector
  • Sustainable tourism destinations and enterprises as the new normal
Key Benefits

Their recalibrated plans should touch on:

  • Coordinating with various tourism-related stakeholders of their area
  • Identifying and resolving issues
  • Developing strategic directions and priorities
  • Formulating an action plan with specific timeframe and targets

Redesigned tourism plans would be presented at the end of the program.

Who Should Attend
  • National government agencies (DOT, TIEZA, TPB, among others) and local government units (governors, mayors, councilors, regional directors, tourism officers)
  • Private sector (tour operators, tourism enterprises) and tourism-related organizations (HRAP, HSMA, ATOP, PHILTOA)
  • Academic and tourism research institutions
  • Alumni of Designing and Developing Sustainable Tourism (DDST) and Designing and Developing Smart and Urban Tourism (DDSUT)