Chief Marketing Officer Leadership Development

Program Days:

Batch 1:

August 16, 18, 20, 23, 25, 27, 30, September 1, 3, 6, 8, 10, 2021
8:30 AM to 12:00 PM (GMT+08) on all dates

Batch 2:

November 9, 10, 12, 18, 24, 26, 29, December 1, and 3, 2021
1:30 PM to 5:00 PM (GMT+08) on all dates

FEES
PHP 75,000.00 or USD 1,500.00*
*Based on USD 1 = PHP 50. The prevailing exchange rate at the date of payment may apply.

Program Overview

Today’s business environment is volatile, uncertain, complex, and ambiguous (VUCA). Coupled with the digital era’s breakthrough technologies, social media, and ease of access to information and big consumer data, new consumption patterns and emerging consumer behaviors have shifted the way companies must develop and market their products and services.

Across all industries, a world-class and responsive marketing organization needs to continuously identify consumer trends and market shifts to spur new business or product innovation that address customers’ evolving needs. This is why the Chief Marketing Officer’s development is crucial. They must lead their organization’s data-driven approach to consumer-centric strategies by using the latest market research methodologies and data analytics. They need to drive innovation and leverage the latest digital platforms to implement new ways of acquiring, managing, and retaining customers and creating different marketing models – from digital marketing to e-commerce, online sales, and social media marketing.

This program will develop top-notch Chief Marketing Officers who can build an outstanding marketing enterprise with solid core competence to drive business growth and profitability in an ever-changing business environment. Participants will learn how to lead trendy and relevant marketing campaigns, create strategies for new business and product designs, acquire new customers, and manage customer relationships. They will develop their capabilities for creative leadership and adapt a future-thinking mindset needed for business success in today’s ultra-competitive marketplace.

Program Objectives

This interactive online leadership program aims to develop top-notch Chief Marketing Officers who can drive business growth through creative leadership and adaptive, data-driven, and consumer-centric marketing strategies.

The program aims to:

  • Prepare and develop current marketing managers to be future-ready Chief Marketing Officers
  • Enhance creative leadership skills and instill a future-thinking mindset needed of a 21st Century Chief Marketing Officer
  • Teach the latest principles and framework to create and develop a world-class marketing organization
  • Introduce new concepts on marketing analytics, design thinking, business model innovation, and digital marketing
  • Strengthen the participant’s business acumen and decision-making capabilities
What You Will Learn

MODULE A: Creative Leadership and the Role of the Chief Marketing Officer

MODULE B: Creativity and Innovation

MODULE C: Customer Insight Strategy

MODULE D: Marketing Analytics

MODULE E: Design Thinking for new product development

MODULE F: Business Model Innovation

MODULE G: Driving Customer Relationship Management

MODULE H: Digital Marketing Strategy

Key Benefits

Well-Structured Program and World-Class Faculty

The online program offers a venue for high-impact learning with real-time, experiential, and interactive online sessions. Participants will learn from AIM’s world-class faculty and its network of industry leaders and practitioners.

Creative Leadership and Innovation Mindset

The program fosters the creative leadership and innovation of high-potential marketing leaders. They will achieve a greater perspective and adopt a future-thinking mindset, making them better marketers in their industry who creatively address consumer wants needs.

Improved Leadership and Organizational Performance

The program provides a framework to understand and apply design thinking concepts, customer insight strategy, customer relations management, business model innovation, and digital marketing in actual work settings. It will teach participants innovative approaches to their marketing tasks and activities, leading to improved performance.

Who Should Attend

Current and Aspiring Chief Marketing Officers, Marketing Managers, Brand Managers, and Product Managers who want to develop themselves to be top-notch marketers

Entrepreneurs and Business Owners who want to manage their business better by strengthening their marketing knowledge