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Competitive Intelligence Online Program

Program Days:

TBA
8:30 AM to 12:00 PM (GMT+08) on all dates

Program Overview

Essential to developing any business strategy, Competitive Intelligence is a systematic and ethical program for gathering, analyzing, and managing external information that can affect a company’s plans, decisions, and operations. This includes the collection and analysis of information to anticipate competitive activity, see past market disruptions and dispassionately interpret events.

The Competitive Intelligence Online Program is designed to teach managers, executives, business owners, strategists, marketers, analysts and researchers about the art and science of market and competitive intelligence. This workshop combines theory and practice through lectures, case discussions, frameworks and real-world application.

Program Objectives

To provide insights in support of:

  • CEO: develop & implement the best course of action for the firm
  • Strategy: develop & update plans for a changing and uncertain future by running scenarios and simulations; track performance, plans, strategies & capabilities of key competitors
  • Marketing: maximize market share value & growth
  • Business Development: identify & pursue high-potential growth opportunities
  • Risk Management: identify & avoid threats of all kind in the business and macroeconomic environment
  • Operations: benchmark performance against competitors
What You Will Learn

Intelligence analysis provides insight into marketplace dynamics and challenges in a structured, disciplined, and ethical manner using published and non-published sources. Intelligence helps companies minimize surprises pleasant or otherwise so that they can remain competitive: gain market share, outmaneuver competitors, explore emerging opportunities, and avoid or mitigate potential threats.

Strategy + Capability + Intelligence = Competitiveness

Key Benefits

At the end of this course, attendees should be able to define, organize, implement and produce actionable insights or intelligence for their organizations.

Who Should Attend
  • Decision-Makers: those who need the actionable insights produced by the CI team or program
  • Middle Managers: those who must manage the intelligence process, mobilizing resources and personnel to the tasks of collection, storage, analysis and dissemination
  • Knowledge Producers: those who are tasked with the implementation or execution of
    the intelligence process