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Data Analytics for Business Management Online Program

Program Days:

TBA

1:30 PM to 5:00 PM (GMT+08) on all dates

Program Overview

In today’s data-driven environment, organizations rely on business intelligence systems and trustworthy data sources to drive strategic planning and decision-making processes to quickly respond to market opportunities. The vast amount of data generated daily compels companies to keep pace in an increasingly complicated world. Being up to speed on data analytics to better understand market shifts, competently manage risks, and improve the company’s profitability is a must.

 

The course will introduce the fundamentals of data analytics and the latest trends in the field, including artificial intelligence. Sessions will explore a variety of data-driven approaches, frameworks, and business models that serve to guide the creation of innovative products. Participants will become familiar with the inter-disciplinary field of data science and its applications in various industries and management functions. A highlight of the course is a topic on data visualization and storytelling, acknowledged today as an “essential data science skill that everyone needs.”

Program Objectives

Participants are expected to learn by doing. They will describe, analyze, and interpret data and models with simulations, MS Excel, and/or Tableau. One important lesson of this course is understanding the basic techniques in data analytics and knowing when to use them. More importantly, participants will gain a data-driven mindset as a result of the substantial, hands-on sessions.

What You Will Learn
  • Identify opportunities to apply data analytics within the organization
  • Formulate analytics-driven questions grounded on business value
  • How to classify business data
  • How to perform Exploratory Data Analysis
  • How to build a basic predictive analytics platform (recommendation systems)
  • Communicate and present data-driven findings convincingly and effectively by knowing the elements of good data visualizations
  • How to navigate through data-driven platforms and make reproducible data-driven decisions
Key Benefits

At the end of the five half-days, participants will have learned the foundations and trends of analytics, sharpened their skills for mining available data, and established a data-driven approach for making sound business decisions within their organizations.

Who Should Attend

This program is highly recommended for Entrepreneurs, Business Leaders, Supervisors, Managers, and Information Technology Specialists who have the responsibility of collecting and mining business, financial, and customer information, and translating these into business insights for sound decision-making. The program is designed as a beginner to intermediate course on Data Analytics and the lessons are relevant across all industries.