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Synergizing Marketing with Logistics and Distribution Networks Online Program

Program Days:

April 7, 9, 12, 14, 16, 2021

1:30 PM to 5:00 PM (GMT+08) on all dates

Program Fee:
PHP 25,000.00 or USD 500.00*
*USD 1 = PHP 50.00

Program Overview

As we transition to the new normal, many businesses must fortify their supply chain and distribution channel anchored on a data-driven strategy.

One of the crucial aspects of the financial and marketing success of a firm is to reach the target segment of the market effectively and efficiently. In an archipelagic nation such as the Philippines, distribution has unique challenges due to geography and infrastructure. Other issues in the supply chain network include the pressure to keep distribution costs down while being able to reach the broadest reach of possible clients.  Most organizations intend to build an efficient distribution network, but in many cases, it is harder to ascertain the costs and detailed implementation considerations.

This program provides a step-by-step approach using a practical and templated model.  The student-centered workshop-style learning experience will allow participants to appreciate the impact of different operating models, infrastructure, equipment, and workforce decisions in the distribution network. The model template is designed for students to tailor fit it to their own business context and planned distribution networks.  The program is developed in the context of Philippine demographic, geographic, other pertinent data, and information.

This program uses data-driven information needed in managing and pivoting an effective distribution network.

Program Objectives
  • Enable the participants to design their supply chain and distribution networks and decide to operate these or seek distribution partners
  • See how different data sources such as demographic, consumption patterns, costing and transportation data can be integrated inside the supply chain and distribution model
  • Participants will be able to classify costs in their network and be able to allocate the costs down to the individual stock keeping units
What You Will Learn
  • Territory Selection, Observing Consumption Patterns, Demographics, and Applying Seasonality of Demand
  • Conceptual theories and applications of Cost Accounting, Operations Management Theory, and Capacity Planning in distribution and supply chain modeling
  • Infrastructure Development and Creating Distribution Network Interdependencies
  • Managing a Transportation Fleet Planning for Carrying Capacities
  • Drawing a Model and Creating Several Supporting Schedules of Assumptions and Supply Chain Forecasts, including its impact on the financial statements:  balance sheet, income statement, and cash flow statement
Key Benefits
  • Be able to anticipate demand and allocate logistics resources to clients of different areas using data-driven decision parameters.
  • Understand the role of forecasts and linking it to capacity planning.
  • Quickly estimate the logistics and infrastructure costs to serve a particular region and allocate overheads to the Revenue Centers.
  • Decide when to operate your own distribution network or when to seek other distributors to manage the supply chain process.
Who Should Attend

This program is designed for entrepreneurs, business leaders, supply chain, and logistics professionals, managers, supervisors, and specialists who are in charge of expanding their business operations in different locations and designing their distribution network.