Design Thinking in New Product Development Online Program

Program Days:

November 9, 11, 13, 16, 18, 2020

8:30 AM to 12:00 PM (GMT+08) on all dates

Program Overview

Design thinking is a proven and repeatable human-centered approach to new product design and development.  It is considered an essential skill needed by professionals involved in product marketing and development in the 21st century.

 

This level of clarity in thinking is critical since new products’ failure rate has been claimed to range from 40% to 80%. This current reality means that customers do not want close to half of the new product launches. Design thinking allows you to use tools and principles to rigorously figure out what your customers need and test and validate your assumptions before spending a lot of time and money in R & D and product development.

 

Design thinking combines logical and creative thinking that facilitate information and ideas to be organized, decisions to be made, improved problem situations, and knowledge to be gained. It is a mindset focused on finding solutions that are fit for customer problems and pain points.

 

The course will guide you through the three phases of Design Thinking:  Inspire, Ideate, and Implement with theory and practical exercises. Participants will learn how to implement Design Thinking in developing new products or services to solve customer problems and build something someone wants. They will learn how to apply design thinking in the product-market fit phase in the company’s new product development processes, including customer needs analysis, quick market research, and rapid prototyping.

Program Objectives
  • Learn how to use practical design thinking methods and tools in every stage of your new product development phase
  • Understand the phases of Design Thinking: Inspire, Ideate, Implement
  • Use a framework that is meaningful to understand the customer experience journey.
  • Develop an appreciation for empathy as the underlying principle of successful product development
  • Learn the importance of prototyping and iteration as a means of validating assumptions
What You Will Learn
  • Design Thinking Framework
  • Define the Challenge
  • Market Research
  • Develop Empathy and Form Insight
  • Brainstorm Ideas and Solutions
  • Rapid Prototyping
Key Benefits
  • Participants will learn to improve the product development process by implementing Design Thinking principles and how to minimize risk through rapid prototyping.
  • Product management professionals can achieve better empathy for customer needs and pain points.
  • Adopt new attitudes about new product development and customer problem solving
Who Should Attend

The program is recommended to business owners, startup entrepreneurs, employees, professionals, managers, and leaders involved in designing products or services. A basic understanding of the marketing processes of the company helps but is not a prerequisite.  Design Thinking is an excellent tool for many every day, customer “wicked problems.”