Integrated Digital Marketing

Program Days:
  • February 6, 8, 10, 13, 15, 17, 2023
  • 1:30 PM to 5:00 PM (GMT+08) on all dates

PROGRAM FORMAT
Delivered online via live virtual interactive sessions in Zoom

PROGRAM FEE
PHP 30,000.00 or USD 600*
*The prevailing exchange rate at the date of payment may apply.

Let us know if you are interested to avail of early bird/group discount or discuss payment terms.

 

Program Overview

A lot of businesses already have presence online through their websites and social media; however, not all of them make the most out of their digital marketing channels. Are their websites optimized for search engines and user experience? Are they on the right social media platforms? Are they managing their online reputation correctly? Are they able to establish credibility in their industry through their digital marketing strategy?

In this course, you will be able to answer those questions for your business and more. You will learn how to make better use of your current digital channels and understand the analytics behind them. You will understand what makes a great Facebook ad and how to effectively use LinkedIn for B2B marketing. You will learn how best to communicate with your target audience as they go through their customer journeys using your business as your case study so you can easily apply what you’ve learned after the course.

Program Objectives

PROGRAM OBJECTIVES

At the end of the course, participants will be able to:

  • Understand how to effectively utilize their different digital marketing channels in the customer journey
  • Understand the qualities of a great online user experience
  • Set SMART Goals and KPIs for their different digital marketing channels
  • Understand customer journey analytics and how to apply it to their business plans
  • Understand the importance of communities and the latest trends on social
  • Understand online reputation management and recruitment marketing
  • Understand influencer marketing
  • Improve your current digital marketing plan for your business
What You Will Learn

WHAT YOU WILL LEARN

  • Digital marketing SMART Goals and KPIs
  • Website design principles
  • Make the most out of your online channels (search, content, email, social media, mobile) in the customer journey
  • Online reputation management
  • Recruitment marketing
  • Influencer marketing
Key Benefits

KEY BENEFITS

  • Be even more competitive in the digital world
  • Understand how to set the right SMART Goals and KPIs for your digital marketing channels on different points of the customer journey
  • Understand good website design
  • Understand fundamental digital marketing analytics and how to use them to improve your campaign performance
  • Optimize existing digital marketing channels
Who Should Attend

WHO SHOULD ATTEND

This program is a must for businesses who want to improve their current digital marketing strategy, including those from SMEs and corporate, whether in B2C or B2B companies. Those who are interested in digital marketing but are not as experienced are also welcome to join.