Program Objectives
PROGRAM OBJECTIVES
At the end of the course, participants will be able to:
- Understand how to effectively utilize their different digital marketing channels in the customer journey
- Understand the qualities of a great online user experience
- Set SMART Goals and KPIs for their different digital marketing channels
- Understand customer journey analytics and how to apply it to their business plans
- Understand the importance of communities and the latest trends on social
- Understand online reputation management and recruitment marketing
- Understand influencer marketing
- Improve your current digital marketing plan for your business
What You Will Learn
WHAT YOU WILL LEARN
- Digital marketing SMART Goals and KPIs
- Website design principles
- Make the most out of your online channels (search, content, email, social media, mobile) in the customer journey
- Online reputation management
- Recruitment marketing
- Influencer marketing
Key Benefits
KEY BENEFITS
- Be even more competitive in the digital world
- Understand how to set the right SMART Goals and KPIs for your digital marketing channels on different points of the customer journey
- Understand good website design
- Understand fundamental digital marketing analytics and how to use them to improve your campaign performance
- Optimize existing digital marketing channels
Who Should Attend
WHO SHOULD ATTEND
This program is a must for businesses who want to improve their current digital marketing strategy, including those from SMEs and corporate, whether in B2C or B2B companies. Those who are interested in digital marketing but are not as experienced are also welcome to join.