Open Enrollment Programs

Marketing Manager Development

Program Days:

Live Online

  • August 14, 16, 23, 30, September 4, 6, 11, 13, 18, 20, 2023
  • 5:30 PM to 9:00 PM

Face to Face On-campus 

  • September 25, 2023
  • 8:30 AM to 5:00 PM

(GMT+08) on all dates

PROGRAM FEES
PHP 75,990.00 or USD 1,382.00*
*The prevailing exchange rate at the date of payment may apply.

Let us know if you are interested to avail of early bird/group discount or discuss payment terms.
Alumni status will be granted upon completion of the program.

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Program Overview

In today’s highly competitive marketplace, acquiring and retaining customers need a consumer-driven strategy. With the rapid growth of digital communications and ease of access to information and consumer data, customers expect companies to know their insights and provide an excellent brand experience in exchange for their loyalty.

To remain competitive, marketing organizations must rethink their traditional strategies and adopt a more consumer-driven approach. The development of Marketing Managers, therefore, is crucial. Marketing Managers and professionals need to develop and manage agile, less complex, responsive, and innovative marketing teams who meaningfully address customer needs. They need to maximize the latest digital platforms and use data analytics to determine and address evolving consumer preferences and buying behaviors.

By joining the program, participants will develop the leadership and management skills necessary to drive customer-centric brand and marketing strategies for the company. They will be armed to lead strong and agile marketing teams that can pivot new product and business development, create innovative marketing campaigns, and acquire and retain new customers. They will be equipped with top-notch skills and the latest tools needed for a competitive advantage in today’s challenging, consumer-driven marketplace and drive business growth.

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Program Objectives

This interactive online program aims to develop top-notch Marketing Managers and professionals who can develop and execute consumer-driven strategies and lead and manage agile, adaptive marketing teams.

By joining the program, participants will:

• Understand the “Creative Leadership” framework that will help them drive innovation in brand marketing, channel management, and trade activities
• Gain fresh insights and a deeper understanding of marketing management, research, and analytics, product management, trade marketing, and digital marketing
• Gain a deeper understanding of marketing management, market research, marketing analytics, product management, trade marketing, and digital marketing
• Develop strategic thinking, ability to execute plans with excellence, and ability to lead and manage change within the marketing organization
• Be able to immediately apply learnings and best practices in day-to-day marketing operations and activities.

What You Will Learn

DAY 1:Transition to Leadership

DAY 2: Marketing Management

DAY 3: Marketing Management

DAY 4: Digital Marketing

DAY 5: Market and Customer Research

DAY 6: Market and Customer Research

DAY 7: Product Management

DAY 8: Marketing Finance

DAY 9: Product Management

DAY 10: Product Management

DAY 11: Trade Marketing

DAY 12: Trade Marketing

Key Benefits

Well-Structured Program and World-Class Faculty

The online program offers a venue for high-impact learning with real-time, experiential, and interactive online sessions. Participants will learn from AIM’s world-class faculty and its network of industry leaders and practitioners.

Gain a Deeper Understanding of Customer-Centric Brand and Marketing Strategies

The program will enrich the knowledge of different Marketing Managers and professionals about customer-centric brand and marketing management. They will be equipped with the skills and tools needed to design and execute strategies that respond to evolving consumer needs and buying behavior, and ultimately, provide excellent brand experiences.

Enhanced Leadership and Management Skills

The program enhances the participants’ capability to develop, lead, and manage agile, responsive, and innovative marketing teams that can effectively execute customer-centric marketing plans.

Who Should Attend

Managers and Professionals who want to be top-notch marketers, including Marketing Managers, Product Managers, Brand Managers, Trade and Channel Marketing Managers, and Marketing Specialists.

Entrepreneurs and Business Owners who want to better manage their product marketing responsibilities by strengthening their marketing knowledge and capabilities.