Post Graduate Diploma Program in General Management

Program Days:

STARTS ON
March 20, 2023

DURATION
12 Months, Online

PROGRAM FEE
US $3,000

  • Pay by January 31, 2023 at 11:59 PM, does not include US$50 application fee
  • Pay by March 12, 2023 at 11:59 PM, does not include US$75 application fee

WhatsApp an Advisor on +65 8014 3066 or email us at SEELL@aim.edu and we will direct you to our program advisors from our academic partner, Emeritus.
Have questions? Our Advisor will assist you promptly.

 

Program Overview

Curated with  a  strong  emphasis  on  real-world  relevance  to  meet  rapidly  evolving industry needs and trends, the Post   Graduate   Diploma   Program   in   General  Management  offered  by  the  Asian    Institute    of    Management    is    crafted  to  deliver  multidisciplinary  and  multisectoral  management  learning  in  an   applied   context   to   enhance   the   critical  perspectives  of  participants  as  they    grow    to    assume    leadership    positions.

The Asian Institute of Management is collaborating with online education provider Emeritus to offer a portfolio of high-impact online programs. Working with Emeritus gives AIM the advantage of broadening its access beyond their on-campus offerings in a collaborative and engaging format that stays true to the quality of AIM. Emeritus’ approach to learning is built on a cohort-based design to maximize peer-to-peer sharing and includes live video lectures with world-class faculty and hands-on project-based learning.

Program Objectives

 

Participants will obtain the knowledge and proficient management skills to address and add value to the multidimensional organizational challenges of tomorrow.

  • Gain digital marketing skills for effective product/service ROI
  • Drive business innovation for maximum productivity
  • Develop and implement agile business models
  • Lead business innovation and manage financial risk
  • Grasp key functions in management as applied in practice
  • Advance data-driven decision-making skills
  • Learn efficient teambuilding
  • Understand financial implications for businesses
  • Participate in networking events
What You Will Learn

Module 1: Business Analytics for Decision Making

  • Data Analysis
  • Probability and Decision Making under Uncertainty
  • Confidence Interval
  • Hypothesis Testing
  • Regression Analysis
  • Multiple Regression Analysis
  • Time Series Analysis and Forecasting
  • Optimization

Module 2: People Management

  • Introduction to Organizational Behaviour
  • Personality and Values
  • Attitudes, Emotions, and Moods
  • Perception and Individual Decision Making
  • Leadership Power and Communication
  • Understanding Work Teams
  • Organizational Culture Review and Integration
  • Motivation and Reward System

Module 3: Operations and Supply Chain Management

  • Introduction to Supply Chain Management
  • Physical Retail versus E-Commerce Supply Chain
  • Designing Global Supply Chain Networks
  • Forecasting and Planning in Supply Chain Management
  • Coordination in Supply Chain Management
  • Scaling up Your Supply Chain
  • Managing Uncertainty in Supply Chain
  • Sustainability in Supply Chain

Module 4: Financial Statement Analysis

  • Introduction to Unit and Accounting
  • Statement of Financial Position, Statement of Comprehensive Income, and Statement of Cash Flows
  • Financial Statement Analysis
  • Working Capital Management
  • Capital Budgeting
  • Cost Behaviour and Cost Volume Profit Analysis
  • Costs for Decision Making
  • Performance Measurement and Evaluation Frameworks

Module 5: International Business

  • Framing International Business
  • Challenges and Opportunities in International Business
  • Successful Strategies and Responses in International Business
  • Overview of Asian Business Systems
  • Starting, Growing, and Doing Business in Asia
  • Competing in Asia
  • Global Performance Management
  • Coaching for Leaders

Module 6: Entrepreneurship and Innovation

  • What Drives Entrepreneurship
  • Ecosystems and Culture
  • Product/Service Innovation with Design Thinking – Defining the Challenge
  • Product / Service Innovation- Ideation
  • Business Model Innovation
  • Refining the Value Proposition
  • Dual Transformation and Open Innovation
  • Corporate Venture Capital and Innovation Management Systems

Module 7: Digital Marketing

  • Introduction to Digital Marketing
  • Traditional Digital Marketing Strategy
  • Marketing Analytics
  • Social Media Analytics
  • SEO Analytics and Email Analytics
  • Customer Journey Analytics
  • Digital Marketing Strategies: SMART Goals, KPIs, and Website Design
  • Digital Marketing Strategies: Social Media Marketing and Search Marketing
Key Benefits

Premium School Tag

  • Diploma from AIM, one of the Philippines’ leading business schools with 4 Palmes of Excellence

Renowned Faculty

  • Learn from 11 thought leaders who are renowned faculty at AIM

Globally Relevant Curriculum

  • 7 globally relevant courses for an in-depth understanding of critical aspects of business
  • 500 hours of case studies, quizzes, real world examples and assignments

Flexible Mode of Delivery

  • 72+ hours of pre-recorded bite-sized video sessions

Live and Interactive Sessions

  • 40+ live sessions with faculty OR industry experts

Career Coaching Opportunities

  • Access to AIM and Emeritus Career Services

Capstone Projects

  • Capstone Projects for participants to put their learnings into action

 

Who Should Attend

The course is suitable for executives   transitioning   from   technical   to   managerial   roles   or   mid to senior   managers   wanting   to   improve   their   existing   skills   and understand the   latest   management   principles   and   applications   to assume more responsibilities.

The applicants must have a Bachelor’s degree in English medium or an equivalent qualification in any discipline from Universities as recognized by AIM.