This course will enable participants to gain a comprehensive understanding of processes and drivers of social enterprise
development, gain understanding and practice of the design thinking process. The process will also help them develop their
customer value proposition and social value proposition. They will specifically learn the following:
• Learning community engagement techniques and problem analysis which is key in social enterprise development.
• Analysis of the different driving factors of Social Entrepreneurship
• Triple Bottomline Concept
• Use the design thinking as a creative process in conceiving innovative solution and market-driven strategies in tackling
critical social issues in a brand-new way.
• Identify the pain point of both the customers and beneficiaries
• Have a clear understanding of the value their social enterprise creates to their customers and community partners.
What You Will Learn
DAY 1: Fundamentals of Social Innovation and Entrepreneurship
The focus is on key concepts about social innovation and entrepreneurship and what makes them different from other
entrepreneurial ventures. It will also familiarize the participants with Triple Bottomline Framework which is the foundation of social entrepreneurship.
DAY 2: Stakeholder Analysis
Stakeholder analysis is an important part of developing your relationship with various stakeholders of your social enterprise.
Understanding the needs, situation, and roles of each is important. This is especially crucial for communities and sector who might be your partner or beneficiary in creating impact.
DAY 3: Community Research and Engagement
In this session our focus will be on tools and technique engaging and understand community partners. The use of various tools such as interview observations and Geo-Social Mapping will give you an idea of the community systems, relationships, and processes.
Day 4: Creative Problem Solving
Part of the process of developing a social enterprise is to solve problems that is part of their business advocacies. Problem solving techniques are utilized to gain understanding of the various possible reasons of the problem so they can focus on a particular problem which would result in significant impact for the community or partner.
Day 5: Problem Analysis: Root Cause Analysis
Having a good understanding of the problem is important. In this session, the goal will be to deep dive in the possible reasons for the problem using different root cause analysis techniques.
DAY 6: Design Thinking: Design Sprint 1
A Design Sprint is a two-day workshop on the design thinking process. The aim of the workshop is to familiarize the participants with the design thinking process so they can develop innovative solutions for their social enterprise. The focus will be the first two steps of design thinking, empathy and define.
DAY 7: Design Thinking: Design Sprint 2
The Day 2 of the Design sprint will focus on the ideation and prototyping. The testing period will be done on module 2.
DAY 8: Customer Value and Social Value Proposition
This session will put emphasis on the customer and beneficiary. Understanding both is important for the social enterprise.
Understanding the pain points and jobs to done of the customer is important in product development. In the same way
understanding the pain points and need of the beneficiary is key in creating the right engagement and impact with the community.
Day 9: Creating Shared Value
Creating shared value is a framework for businesses to create economic value while simultaneously addressing social and
environmental needs and challenges. This will help in transparency in creating impact and how the community contributes in the value chain of the social enterprise.
Day 10: Customer Experience and Journey
Customer journey traces the different contact points between the customer and the social enterprise. It is also a useful tool to determine how the customer learns of the product/service, engage the company to inquire and learn more about the
product/service, purchase the product/service, and how the social enterprise maintain customer relationship. In the same way, being able to trace the different contact points with community/beneficiary is crucial in maintaining relationship.
Well-Structured Program and World-Class Faculty
The online program offers a venue for high-impact learning with real-time, experiential, and interactive online sessions. Participants will learn from AIM’s world-class faculty and its network of industry leaders and practitioners. Main faculty is an
active practitioner and mover in the social innovation and entrepreneurship ecosystem in Asia.
Develop a deep understanding of capacity building of community stakeholder and partners of Social Entrepreneur
Social Entrepreneurs create unique enterprises that not only focus in creating profits but also ensure that they are creating
impact with their partner communities. This entails knowledge in community development and stakeholder management. In this course, they will be equipped with various skills and tools for stakeholder management, capacity building, and impact
Develop a better social and environmental entrepreneurial sense and perspective
Participants will achieve a business perspective that has social and environmental impact as part of their business model making them better entrepreneurial and community leaders. They will also learn how to capitalize the business model to identify and create revenue streams and at the same time realize the benefits for their community partners.
Who Should Attend
The program is also highly recommended for:
Individuals and young professional who want to start a social enterprise or impact driven project for a community. It also for those who want to enrich their entrepreneurial skills to not just create profit but also impact.
Entrepreneurs who want to gain valuable knowledge and understanding on social entrepreneurship and creating social and environmental impact through their business venture