At the end of the program, the participants will be able to:
- To equip with the new perspectives in achieving brand growth
- To understand and recognize the dynamics of consumers as buyers
- To gain insights from case studies, empirical research, and learnings from the course
What You Will Learn
The course covers the new approaches in marketing such as evidence-based patterns in brand performance, buying behavior, category dynamics, the key factors brand growth, and digitalization among others. Each part will be conducted in ten (10) half-day sessions.
Who Should Attend
The course is recommended for junior and senior executives in marketing, sales, supply chain, new product development team, finance, account managers of advertising agencies, entrepreneurs. They could come from across all industries (e.g. FMCG, Telecommunications, pharmaceutical, financial services).