- To equip the participants with the new perspectives in achieving brand growth
- To understand and recognize the dynamics of consumers as buyers
- To gain insights from case studies, empirical research, and learnings from the course
What You Will Learn
The course covers the new approaches in marketing, evidence-based patterns in brand performance, buying behavior, category dynamics, the key factors of a successful launch of new brands, and application to e commerce. Each part will be conducted in five (5) half-day sessions (total of 10 sessions).
Who Should Attend
The course is recommended for junior and senior executives in marketing, sales, supply chain, new product development team, finance, account managers of advertising agencies, entrepreneurs. They could come from across all industries (e.g. FMCG, Telecommunications, pharmaceutical, financial services).