Executive Certificate in Strategic Marketing for Chief Marketing Officers

Program Days:

Live Online

  • May 19, 21, 23, 26, 28, 30, 2025
  • June 2, 4, 6, 9, 11,13,16, 18, 20, 23, 25, 27, 2025
  • July 2, 4, 7, 9, 11,2025
  • 5:30 PM to 9:00 PM

Face-to-Face On-campus

  • July 14, 2025
  • 8:30 AM to 5:00 PM
    (GMT+08) on all dates

PROGRAM FEE
PHP 75,990.00 or USD 1,382.00*
*The prevailing exchange rate at the date of payment may apply.

Let us know if you are interested in availing of early bird/group discount or discuss payment terms.

 

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Program Overview

he contemporary business landscape is characterized by volatility, uncertainty, complexity, and ambiguity (VUCA). The digital age, with its technological advancements, social media, and accessible information, has further transformed consumer behavior and market dynamics. In this environment, Chief Marketing Officers (CMOs) play a pivotal role in driving business growth. They must lead their organizations in adopting data-driven, consumer-centric strategies by leveraging market research and analytics to identify trends and shifts. They also need to spearhead innovation by utilizing digital platforms to acquire, manage, and retain customers.

The Executive Certificate in Strategic Marketing for Chief Marketing Officers is specifically tailored to tackling these challenges and opportunities. This program aims to enable CMOs to become forward-thinking leaders capable of establishing and leading top-performing marketing teams, navigating the intricacies of the digital era, and fostering sustainable growth for their organizations. It provides participants with the latest knowledge and skills required to create and implement innovative marketing strategies that capitalize on data analytics, digital technologies, and consumer insights. 

Through a blend of theoretical frameworks and practical applications, the program fosters a strategic mindset that enables CMOs to anticipate market trends, identify new opportunities, and make informed decisions that create a competitive advantage. It also emphasizes the importance of ethical and collaborative leadership to ensure that marketing efforts prioritize customer satisfaction, brand reputation, and long-term value creation. 

Participating in this program will give CMOs a competitive edge, help them expand their professional network, and accelerate their career growth. This will equip them to lead their organizations into the future, drive innovation, and achieve sustainable success in an ever-changing marketplace. 

 

Program Objectives
  • Champion data-driven marketing strategies: Empower CMOs to utilize data analytics, digital technologies, and consumer insights to inform and optimize marketing campaigns and achieve measurable business results. 
  • Build and lead high-performing marketing teams: Enhance CMOs’ ability to recruit, develop, and inspire talented marketing professionals while fostering a culture of collaboration, innovation, and customer focus. 
  • Cultivate strategic foresight: Develop CMOs’ capacity to anticipate market trends, identify emerging opportunities, and make proactive decisions that drive competitive advantage and long-term growth. 
  • Drive innovation and new product development: Guide CMOs in developing and implementing innovative marketing strategies and launching successful new products through courses on design thinking and digital marketing strategy. 
  • Ensure customer-centric marketing practices: Launch marketing strategies and tactics rooted in a deep understanding of customer needs, preferences, and behaviors to deliver exceptional experiences that build affinity, loyalty, and advocacy. 
What You Will Learn
  • Corporate Branding 
  • Customer Insight Strategy 
  • Market and Customer Research 
  • Marketing Analytics 
  • Product Management 
  • Trade Marketing 
  • Design Thinking for New Product Development 
  • Marketing Leadership 
  • Digital Marketing Strategy 
  • Customer Relations Management 
Key Benefits
  • Strategic Marketing Expertise: Acquire the latest marketing strategies and techniques, empowering CMOs to navigate the complexities of the digital age and lead their organizations effectively. 
  • Enhanced Leadership and Management Skills: Develop the skills to build and manage high-performing marketing teams, fostering agility, innovation, and customer-centricity. 
  • Executive Network and Career Advancement: Expand professional networks by connecting with other CMOs and industry experts, opening doors for collaboration and career growth. 
Who Should Attend

The Executive Certificate in Strategic Marketing for Chief Marketing Officers is designed for both current and aspiring Chief Marketing Officers who want to elevate their strategic marketing skills and stay at the forefront of industry trends. It is also ideal for Senior Marketing Executives who are responsible for driving marketing strategy and innovation within their organizations and are looking to gain valuable insights and tools to enhance their leadership capabilities.