In this program overview, Prof Miguel Antonio S. Lindo shares how Franchising is a strategic option for a company looking to expand its presence and reach, increase market share, and create goodwill for the brand.
The Franchising Business Model is a proven strategy to accelerate the acquisition and retention of new customers. It is an excellent marketing technique that efficiently makes available products and services to satisfy customer needs.
An overview of the upcoming program starting on 06 December 2021 will also be discussed.
