In this program overview, Prof. Maria Socorro L. Romabiles, PhD, This pioneer Philippine Branding program is backed by 2 decades of research, fieldwork & a forerunner portfolio of 14 years. The program is anchored on the principles of Nation Branding, a business strategy used by countries, synthesizing key forces (political-economic, cultural-artistic & historical-social) for optimal positioning in a global-tech marketplace.
The course, in 5 parts, teaches a basic process of ‘styling’ next-generation Filipino products & services. This creative process is significantly conceptual & firmly rooted in Philippine Anthropology, Art & Cultural Studies with the aim of radically animating the branding blueprint (promise, voice, values, visual identity, architecture & journalism).
The course instructs on a novel method of doing art & copy which can aptly and finely brand anything Philippine – food, fashion, entertainment, institutions, companies, places, etc.
An overview of the upcoming program starting on 06 April 2022 will also be discussed.