In this program overview, Professor Fernando Martin Y. Roxas, DBA shares how the coronavirus (COVID-19) pandemic has heavily affected the global tourism sector. Stay-at home policies, closure of borders, closure of establishments, and quarantine and lockdown measures, among other policies to manage the pandemic and ensure the health and safety of citizens resulted in the sudden loss of travel demand resulting to severe losses of revenues, and unemployment across all tourism enterprises.
The Dr. Andrew L. Tan Center for Tourism, in collaboration with the School of Executive Education and Lifelong Learning, offers this program with the objective of helping tourism organizations and enterprises reboot from the pandemic. Modules will be beneficial in planning for the new normal and prepare for future crisis/pandemic management.
After the upcoming program, participants would be capable of thinking strategically about recalibrating and rebooting their sustainable tourism programs/projects and what would be the key requirements for successful implementation.
An overview of the upcoming program starting on 18 April 2022 will also be discussed.