in this program overview, Professor Alberto G. Mateo Jr. shares how Across all industries, a world class and responsive marketing organization needs to continuously identify consumer trends and market shifts to spur new business or product innovation that address customers’ evolving needs. This is why the Chief Marketing Officer’s development is crucial.
They must lead their organization’s data-driven approach to consumer-centric strategies by using the latest market research methodologies and data analytics.
This program will develop top-notch Chief Marketing Officers who can build an outstanding marketing enterprise with solid core competence to drive business growth and profitability in an ever-changing business environment. Participants will learn how to lead trendy and relevant marketing campaigns, create strategies for new business and product designs, acquire new customers, and manage customer relationships. They will develop their capabilities for creative leadership and adapt a future-thinking mindset needed for business success in today’s ultra-competitive marketplace.
An overview of the upcoming program starting on 13 May 2022 will also be discussed.