In this info session, Mr. Marju Geslani shares how you can develop up-to-date strategic brand guidelines for day-to-day channel and trade decision-making.

Key Topics:
– Designing and Managing a Distribution Channel
– Nature, Structure, Future and Importance of Trade Marketing
– Trade Marketing Deliverables
– Trade Marketing Capabilities

An overview of the upcoming program starting on 03 July 2021 will also be discussed.