In this program overview, Mr. Marju Geslani shares how:
The Channel Management and Retailing Online Program is a two-phase program that guides you through the various stages of channel management, retailing, and trade marketing. You will be taken through the changing landscapes of retail, customer relationship management, supply chain management, marketing planning tools, merchandising, and reallocation systems.
By joining the program, you will be enabled to design and implement a clear and focused retail strategy that serves as a source of market differentiation and competitiveness. You will learn how to develop up-to-date strategic brand guidelines for day-to-day channel and trade decision-making, as well as design distribution plans that combine the following main areas:
• Company Profile
• Portfolio Structure and Management
• Price Positioning
• Go-to-Marketing Policy
• Trade and Retail Marketing
• E-Commerce
• Shopper Marketing
An overview of the upcoming program starting on 09 July 2022 will also be discussed.