In this program overview, Mr. Marju P. Geslani shares how this course, as a part of two-phase program that guides you through the various stages of channel management, retailing, and trade marketing.

You will be taken through the changing landscapes of retail, customer relationship management, supply chain management, marketing planning tools, merchandising, and reallocation systems.

By joining the program, you will be enabled to design and implement a clear and focused retail strategy that serves as a source of market differentiation and competitiveness.

An overview of the upcoming program starting on 20 November 2021 will also be discussed.