In this Program Overview, Mr. Marju P. Geslani shares how To be successful in today’s highly competitive marketplace, business need a solid distribution strategy and appropriate channel for its products. To drive business growth, you need to develop various marketing techniques and sales strategies to reach the widest possible customer base, which can be done through excellent channel management and retailing.
The Channel Management and Retailing Online Program is a two-phase program that guides you through the various stages of channel management, retailing, and trade marketing. You will be taken through the changing landscapes of retail, customer relationship management, supply chain management, marketing planning tools, merchandising, and reallocation systems.
By joining the upcoming program, you will be enabled to design and implement a clear and focused retail strategy that serves as a source of market differentiation and competitiveness.
An overview of the upcoming program starting on 12 February 2022 will also be discussed.