In this program overview, Professor Bernard D. Marquez shares how The Chief Sales Officer Leadership Development Program aims to address these challenging questions. The program will equip business leaders with the needed tools, frameworks, and mindset to navigate these challenging times and position the organization for continued growth and competitiveness. It examines competitive marketplace strategy and focuses on the theory, analytical tools, and practice of market planning, analysis, development, and implementation. Further, the course offers a business approach that is agile, nimble, and flexible in the context of uncertainty.
This interactive online program aims to develop the capabilities of business leaders who are responsible for revenue growth and business profitability, equipping them with the right tools, frameworks, and mindset to ensure continued competitiveness for the company amidst challenging times.
An overview of the upcoming program starting on 25 April 2022 will also be discussed.