In this program overview, Ms. Corinne Romabiles shares details how the Upcoming Program are:
FILIPINO FIRST: This pioneer Philippine Branding program is backed by two decades of research, fieldwork & a forerunner portfolio of 14 years. The program is anchored on the principles of Nation Branding, a business strategy used by countries, synthesizing key forces (political-economic, cultural-artistic & historical-social) for optimal positioning in a global-tech marketplace.
LOCAL AND GLOBAL MARKET: How can timeless Filipino values inspire others through the stories we tell of our products & services? Our brilliant nurses have already paved the way for the foundations of a Philippine nation brand. Filipino prominence and excellence in the Care Industry: health, education, and domestic services have been celebrated worldwide.
PURPOSE CORPORATIONS: The program will train students to inventively empower stakeholders and engage consumers- guiding ways of selling and buying- through a Filipino Value System (Jocano, 1994).
PROUDLY ASIAN: Filipino businesses and institutions ambition to flourish in a global marketplace where they can be comfortable in their own skin, proud of their racial identity, and articulate in expressing their singular character.
DESIGN-BUSINESS-TECH: As things digitally transform in a VUCA (volatile, uncertain, complex, and ambiguous) global marketplace, the course, in 5 parts, teaches a basic process of ‘styling’ next-generation Filipino products & services.
An overview of the upcoming program starting on 16 May 2022 will also be discussed.