In this program overview, Prof. Pablo L. Espinosa, Jr. shares how the Understanding evidence-based patterns in marketing is one of the most effective tools in formulating sound brand strategies.
Brand recovery is the marching order of the day.
In this uncertain time, a degree of predictability is needed. Our resources are limited, and companies are looking for ways to reorient their path to brand recovery towards growth. Being cognizant of how to navigate the growth journey entails knowledge of the actual behavior of customers and its implications to product categories, and brand performance.
These patterns have been validated across categories (FMCG, financial services, pharmaceutical, among others), across markets, and across countries.
Learn more about evidence-based marketing and gain a deeper perspective and confidence to pursue brand growth.
An overview of the upcoming program starting on 22 November 2021 will also be discussed.
