In this program overview, Professor Sandeep Puri shares how Effective customer management helps to maintain a high touch in this hightech environment. Customer Relationship Management (CRM) is the process of building and maintaining profitable customer relationships by delivering superior value and higher satisfaction to the customer. . By focusing on process, strategy, and technology, this course examines CRM as a strategic process that will help the participants to develop and nurture customer relationships through a deepened understanding of the concepts and best practices of CRM. The participants to Upcoming July Program will learn to create effective customer management and loyalty programs in different industries.

An overview of the upcoming program starting on 26 July 2022 will also be discussed.