In this program overview, Mr. Sandeep Puri, PhD shares how In this era of hyper-competition, customer relationships are critical for the success of a business. Customer Relationship Management (CRM) is the process of building and maintaining profitable customer relationships by delivering superior value and higher satisfaction to the customer.
By focusing on the process, strategy, and technology, this course examines CRM as a strategic process that will help the participants to develop and nurture relationships through a deepened understanding of the concepts and best practices of CRM.
An overview of the upcoming program starting on 08 November 2021 will also be discussed.
