In this program overview, Edwin Concepcion will discuss how Digital marketing has enabled marketers to track customers and deliver targeted advertising communication. Being a data-driven discipline, digital marketing allowed marketers to extract a wealth of customer insights valuable for strategy formulation. However, there are immense risks that come with collecting, processing, and storing personal data of customers.
The program is for Marketing Professionals, Sales Managers, Customer Service Personnel, and Business Development Managers who are involved in the collection and processing of personal data of customers for Sales and Marketing purposes. Business owners, Entrepreneurs, and Data Protection Officers who need to understand Data Privacy as it relates to marketing can also benefit from this course.
An overview of the upcoming program starting on 24 October 2022 will also be discussed.