In this program overview, Rafael L. Camus will discuss how Fundamentals of Marketing Management will be able to help you learn how Social Media and Digital Marketing are hot topics today, but a solid grounding in the fundamental principles of Marketing Management and even more critical for modern marketers to be successful in a rapidly changing world.
The course will provide the participants with an understanding of various marketing principles, concepts, tools, and their application in concrete business situations. It will create an appreciation of the value of Marketing in the competitive marketplace and provide participants a framework for management decision making and strategy development.
An overview of the upcoming program starting on 20 March 2023 will also be discussed.
