In this program overview, Rico L. Camus will discuss how the course will be able to provide the participants with an understanding of various marketing principles, concepts, tools, and their application in concrete business situations. It will create an appreciation of the value of marketing in the competitive marketplace and provide participants a framework for management decision making and strategy development. The focus of the course will be the timeless 4P’s of marketing, which provides the fundamentals needed to tackle current marketing issues, regardless of what technological breakthroughs may happen in the future.
An overview of the upcoming program starting on 19 September 2022 will also be discussed.