In this program overview, Mr. Rafael L. Camus shares Social Media and Digital Marketing are hot topics today, but a solid grounding in the fundamental principles of Marketing Management is even more critical for modern marketers to be successful in a rapidly changing world.
A clear and good understanding of the customer journey mapping process, which is a visual story of your customers’ interactions with your brand, is a critical skill for any marketer to be successful in highly competitive digital world.
This is an overview of how the course will provide the participants with an understanding of various Marketing principles, concepts, tools and their application in concrete business situations. The focus of the course will be the timeless 4 Ps of Marketing.
An overview of the upcoming program starting on December 01, 2021 will also be discussed.