In this program overview, Prof Alberto G. Mateo Jr. shares how In today’s highly competitive marketplace, acquiring and retaining customers need a consumer-driven strategy. With the rapid growth of digital communications and ease of access to information and consumer data, customers expect companies to know their insights and provide an excellent brand experience in exchange for their loyalty.

By joining the Upcoming program, participants will develop the leadership and management skills necessary to drive customer-centric brand and marketing strategies for the company.

They will be armed to lead strong and agile marketing teams that can pivot new product and business development, create innovative marketing campaigns, and acquire and retain new customers.

An overview of the upcoming program starting on 07 February 2022 will also be discussed.