In this program overview, Professor Alberto G. Mateo Jr. shares how in today’s highly competitive market place acquiring and retaining customers need a consumer-driven strategy. With the rapid growth of digital communications and ease of access to information and consumer data, customers expect companies to know their insights and provide an excellent brand experience in exchange for their loyalty.
By joining the program, participants will develop the leadership and management skills necessary to drive customer-centric brand and marketing strategies for the company. They will be armed to lead strong and agile marketing teams that can pivot new product and business development, create innovative marketing campaigns, and acquire and retain new customers. They will be equipped with top-notch skills and the latest tools needed for a competitive advantage in today’s challenging, consumer driven marketplace and drive business growth.
An overview of the upcoming program starting on 11 May 2022 will also be discussed.