In this program overview, Mr. Marju G. Geslani shares how This program aims to guide participants through the various stages of product management – introduction, growth, maturity, and decline. The program will help deep dive to understand product management and product strategy, develop and launch new products, develop and grow brands, define the right brand image and elements, and develop brand strategies. The program will guide you in making strategic choices and developing a clear and focused brand strategy that can serve as a source of market differentiation and competitiveness.
In this course, participants will learn how to develop a successful brand and product strategy for their product or portfolio of products and services. The program will take the participants on a journey – from introducing them to successful products and brands to equip them to design their Brand’s architecture, manage a portfolio of brands, and finally think about how to embed the “Brand” at all levels of the organization. Participants will be exposed to several resource industry experts who can share real-life best practices in key areas of commercial operations.
An overview of the upcoming program starting on 02 May 2022 will also be discussed.