In this Program Overview, Mr. Enrique Martinez shares how One of the crucial aspects of the financial and marketing success of a firm is to reach the target segment of the market effectively and efficiently.

In an archipelagic nation such as the Philippines, distribution has unique challenges due to geography and infrastructure. Other issues in the supply chain network include the pressure to keep distribution costs down while being able to reach the broadest reach of possible clients. Most organizations intend to build an efficient distribution network, but in many cases, it is harder to ascertain the costs and detailed implementation considerations.

This program provides a step-by-step approach using a practical and templated model. The student centered workshop-style learning experience will allow participants to appreciate the impact of different operating models, infrastructure, equipment, and workforce decisions in the distribution network.
The model template is designed for students to tailor fit it to their own business context and planned distribution networks.

An overview of the upcoming program starting on 23 February 2022 will also be discussed.