Design Thinking and Business Model Innovation

Program Days:

June 25, 27, July 2, 4, 9, 2024
1:30 PM to 5:00 PM (GMT+08) on all dates

Delivered online via live virtual interactive sessions in Zoom


PHP 25,990.00 or USD 473.00*
*The prevailing exchange rate at the date of payment may apply.

Let us know if you are interested to avail of early bird/group discount or discuss payment terms.

Program Overview

Design thinking is a proven and repeatable human-centered approach to new product design and development.  It is considered an essential skill needed by professionals involved in product marketing and business development in the 21st century.  This level of clarity in thinking is critical since new products’ failure rate has been claimed to range from 40% to 80%. This current reality means that customers do not want close to half of the new product launches.

Design thinking allows you to use tools and principles to figure out your customers’ needs and test and validate your assumptions rigorously before spending a lot of time and money in R&D and product and business development. It combines critical and creative thinking that facilitates information and ideas to be organized, decisions to be made, improved problem situations, and knowledge. It is a mindset focused on finding solutions that are fit for customer problems and pain points.

The business model canvas, created by Alexander Osterwalder, is a great tool and methodology to help business leaders understand their business model in a simple and well-thought-out manner. Using the business model canvas will generate insights about the profile of customers and segments you serve, what value propositions are offered to them, through which channels, and how your company generate profit based on the organizations cost structure and revenue generation model.

The course will guide you through the three phases of Design Thinking:  Inspire, Ideate, and Implement with theory and practical exercises. Participants will learn how to implement Design Thinking in developing new products or services to solve customer problems and build something someone wants. They will learn how to apply design thinking in the product-market fit phase in the company’s new product development processes, including customer needs analysis, quick market research, and rapid prototyping.  This will then be followed by organizing insights using the business model canvas.

Program Objectives
  • Learn how to use practical design thinking methods and tools and the business model canvas in every stage of your new product or business development phase
  • Understand the phases of Design Thinking: Inspire, Ideate, Implement
  • Use a framework that is meaningful to understand the customer experience journey.
  • Develop an appreciation for empathy as the underlying principle of successful product development
  • Learn the importance of prototyping and iteration as a means of validating assumptions
What You Will Learn
  • Design Thinking Framework
  • Define the Challenge
  • Market Research
  • Develop Empathy and Form Insight
  • Brainstorm Ideas and Solutions
  • Rapid Prototyping
Key Benefits
  • Participants will learn to improve the product, business, and marketing development process by implementing Design Thinking principles and how to minimize risk through rapid prototyping.
  • Product management professionals can achieve better empathy for customer needs and pain points.
  • Adopt new attitudes about new product development and customer problem solving
Who Should Attend

The program is recommended to participants involved in marketing, business development, product development, brand management, and enabling functions that can benefit from learning the principles and applications of design thinking in their way of thinking to support the customers.