Program Objectives
Master Design Thinking: Apply design thinking principles and tools to develop innovative solutions for real-world customer problems.
Craft Winning Strategies: Translate innovative ideas into robust business models using the Business Model Canvas framework.
Sharpen Strategic Foresight: Develop a future-oriented mindset through scenario planning and analysis of emerging trends.
Lead with Confidence: Enhance strategic planning and execution skills to navigate complex situations and drive organizational growth.
Cultivate Business Expertise: Enhance business acumen through a comprehensive framework encompassing strategy, execution, and critical thinking.
What You Will Learn
- Design Thinking Framework and Challenge Definition
- Creative Solution Brainstorming and Rapid Prototyping
- Financial Analysis and Business Transformation
- Role of Futures Thinking and Strategic Foresight in Organizations
- Trend Analysis, Emerging Issues, and Future Scenarios
- Market Research and Customer Empathy Development
- Strategic Management Principles
- Strategic Project Management
- Foresight Frameworks and Tools (Five Ages of Futures, etc.)
- Futurist Mindset for Strategic Decision-Making
Key Benefits
Innovation and Customer-Centric Development: Learn design thinking principles to improve product, business, and marketing while minimizing risk through rapid prototyping. Gain deeper empathy for customer needs, leading to innovative solutions and a shift in mindset towards customer-centricity.
Strategic Leadership and Execution: Develop a comprehensive understanding of strategy formulation and execution through frameworks like SWOT and balanced scorecard. Apply learnings to real-life business scenarios and sharpen critical thinking and decision-making skills to drive organizational transformation.
Future-Proofed Leadership: Cultivate a forward-thinking “futurist mindset” to anticipate future trends and challenges. Learn to analyze signals and emerging issues, to make strategic decisions that ensure long-term organizational success in a world of uncertainty.
Who Should Attend
This program is designed for leaders and managers in marketing, business development, product development, and brand management looking to broaden their strategic expertise. Sales coordinators and functional leaders with a growth mindset will also find this program valuable.