by Jonna Belle Abaya | Oct 12, 2021
In this program overview, Mr. Rafael L. Camus shares Social Media and Digital Marketing are hot topics today, but a solid grounding in the fundamental principles of Marketing Management is even more critical for modern marketers to be successful in a rapidly changing...
by Jonna Belle Abaya | Oct 12, 2021
In this program overview, Prof Miguel Antonio S. Lindo shares how Franchising is a strategic option for a company looking to expand its presence and reach, increase market share, and create goodwill for the brand. The Franchising Business Model is a proven strategy to...
by Jonna Belle Abaya | Oct 6, 2021
In this program overview, Prof. Pablo L. Espinosa, Jr. shares how the Understanding evidence-based patterns in marketing is one of the most effective tools in formulating sound brand strategies. Brand recovery is the marching order of the day. In this uncertain time,...
by Jonna Belle Abaya | Sep 21, 2021
In this program overview, Marqueza Cathalina L. Reyes shares how the upcoming program focuses on resilience leadership and risk governance and is designed to equip executives, managers and technical officers with the skill set, tool set, and mindset in achieving both...
by Jonna Belle Abaya | Sep 18, 2021
In this program overview, Prof. Fernando Martin Y. Roxas, shares how Systems Thinking presents a different way of thinking – a shift of mind to look at familiar things from a new perspective. In the early days of modern science, the prevailing idea of...
