by Jonna Belle Abaya | Apr 23, 2022
In this program overview, Prof. Rafael L. Camus shares how Design thinking is a proven and repeatable human-centered approach to new product design and development. It is considered an essential skill needed by professionals involved in product marketing and business...
by Jonna Belle Abaya | Apr 23, 2022
In this program overview, Prof. Rafael L. Camus shares how Social Media and Digital Marketing are hot topics today, but a solid grounding in the fundamental principles of Marketing Management is even more critical for modern marketers to be successful in a rapidly...
by Jonna Belle Abaya | Apr 23, 2022
In this program overview, Mr. Jose W. B. Decolongon shares how The ability to think about the future in a systematic and strategic way has become a highly valued competency for any leader. Unfortunately, in a world characterized by unprecedented change, being able to...
by Jonna Belle Abaya | Apr 23, 2022
In this program overview, Prof Matthew Escobido shares how The Business Analytics Program equips you with practical quantitative tools to transform data into insights to make better business decisions. Instead of focusing on technologies, it highlights the analytical...
by Jonna Belle Abaya | Apr 23, 2022
In this program overview, Prof. Alberto G. Mateo Jr. shares how companies today operate in highly complex, competitive, and volatile industries and require multi-functional collaboration between key teams like Finance, Human Resources, Marketing, and Operations. In...